Bill Gates wrote the book Business@ The Speed of Thought a few years ago. He explained in the book how technology and digital infrastructure can put companies ahead of their competition. However, the book already appears outdated… the early stages of the internet and the technologies that were integral to business operations back then are now outdated. But the book’s basic premise still stands-Business moves rapidly due to evolving technology. And so, do their efforts in marketing.In 2013, 76 percent of those asked in the Digital Distress survey by Adobe felt that marketing had changed the most over the past 2 years compared to the previous 50 years. Well, that’s Q1 2019, five years later. And real estate digital marketing agency continues to be strong. Following are the trends to expect in 2019:
- Artificial intelligence
In this year’s marketing world, artificial intelligence will definitely pull its weight as AI is now powering customer segmentation, retargeting, push notifications, click tracking, you name it–in an unlimited combination of options. Now it even creates content! How you put AI to work for your portfolio of digital marketing depends on your goals and channels. But if you’re not already working in their marketing intelligence and delivery systems with digital marketing teams and partners who know and leverage AI, you’re falling behind. According to a Blueshift study, 28% of marketers use AI for product recommendations and 26% use it to optimize campaigns.
Human beings are animals in society. And part of that is interacting, having a voice, and being heard with other people. This is why so popular are social media networks such as Facebook and LinkedIn. Constant engagement in social media, however, is not the ultimate answer to getting closer to your customers— you can install a chatbot on your website to interact on their terms with website visitors. Chatbots have improved over the years with the improvement in artificial intelligence by having the ability to hold a basic conversation with visitors and answer most-asked questions like a representative of live human customer support.
- Omnichannel marketing
Consumers are now more sophisticated than ever and find their information through many channels. Initially, multichannel marketing was introduced to enable prospects to communicate through different channels with businesses. Through Twitter, Facebook ads, or stopping at your brick and mortar store, for example, prospects can be introduced to your business. Email subscribers can communicate via email, and visitors to the website can communicate via chat or comments.
But although multichannel marketing was a step up from the marketing of a single channel, it did not solve the problems of consumers. That’s why omnichannel marketing provides your prospects with a better experience as it provides prospects and customers across all channels with a seamless and consistent communication process.
- Accelerated mobile pages
Search engines, especially on Google, drive a huge amount of traffic. And approximately 60% of Google’s search traffic comes from mobile devices. As the load time of a website increases, its bounce rate increases, resulting in a lower ranking of Google. This speed requirement led to Google’s initiated AMP project. AMP pages load a lower bounce rate for your page in less than 0.5 seconds. Although Google did not list AMP as a ranking factor, a positive sign is the lower bounce rate resulting from using AMP. More than 4 billion AMP pages are currently on the web.
- Email automation system
Now, companies can send various emails to different subscribers based on their interests, which is usually determined by the content with which they engage. Personalization increases the effectiveness of email marketing for real estate. Personalization, however, does not only apply to email-it applies to all your marketing efforts.Start repurposing it as a lead nutrition and customer engagement tool to improve your email communications. Use it to encourage more closely associated learning and behaviors with the big buyers in your database. For a few years now, marketing automation has been a trend. But, because of its many benefits, it is a trend that will continue to grow in 2019.
Video is a big online trend that will continue to grow with platforms such as Netflix, YouTube, Amazon Prime Video, Facebook Live. Traditional content that people in the past had to watch on their TV is now available at the touch of their fingertips via their smartphones. According to Cisco, by 2021 82 percent of internet traffic will be through video, but you don’t have to wait until 2021, you can now begin to take advantage of the trend.
- Voice search
With the improvement in voice recognition, more and more popular voice searches have become. Smart speakers can only be used by verbal command to order items and control smart devices in your home.The voice trade was a $1.8 billion retail segment in the U.S. and $200 million in the U.K., according to a study by OC&C Strategy Consultants. In 2017. In 2017. This value is expected to increase in the United States to $40 billion and in the United Kingdom to $5 billion. Up to 2022.
- Virtual and Augmented Reality
How powerful will your marketing be if your prospects are able to test your product before making any commitments right now? You can eliminate most of the risk that prospects take when they first decide to purchase your product. Using Augmented / Virtual Reality to release your product makes sure there is no risk on the part of your prospect and shows you’re ahead of the game.
- Native advertising
Every day, people are exposed to many ads. Here is an example of a native ad on the website of The New York Times. But most prospects don’t want to sell blatantly or feel like their throats are being pushed down a product. In some cases, visitors to the website receive ads that interfere with their user experience. It frustrates the user when ads make it difficult to view in peace a web page, which is one of the reasons why over the years the number of ad blockers installed has increased. In 2016, ads were blocked by 24.4 percent of U.S. internet users. In 2018, this figure is expected to rise to 30.1 %.
If you’re in the digital marketing universe like everyone else, in 2019 you’re going to spend more marketing dollars on Adwords than you did in 2018. Since 2016, search advertising revenue has been marching up and down and will continue to do so in the foreseeable future. Why? To put it plainly, if you manage them well, search ads work. It’s time to get a PPC agency to re-evaluate your Adwords strategy if that surprises you. A mismanaged suite of PPC ads may drain your budget, but with proper planning, oversight, and optimization, your spending on Adwords will become a ROI machine, and it will be a given to invest even more in 2019.